Web Presence Revamp: Back to Basics

It’s becoming increasingly clear to me that my life as an illustrator is changing. More than ever before, I am being bombarded with things calling for my attention, whether it be a growing freelance workload, more ambitious personal projects, miscellaneous websites, and life outside of my job. On top of it all, social networking is more confusing, spread out, and demanding as ever. I am, quite frankly, wearing thin.

So I have come to the decision to scale back. I am going to put my emphasis into what I think matters most for my needs and goals and get back to basics.

My plan:

Reduce social networking

My social networking philosophy so far has been to TRY EVERYTHING. This has been a great strategy for me over the past several years and I don’t regret it. I’ve learned so much about promotion, technology, and the internet and I’ve gotten to know a whole lot of interesting and talented people.

But this strategy isn’t going to work for me anymore. I’m no longer a newbie looking for ways to get out there. And also, social networking is growing fast. It’s no longer possible to do everything and keep up. The farther I spread between them, the thinner my presence becomes in each.

I am going to continue to use Twitter as my main social outlet. I’ll also keep my Facebook page (which is really just an extension of my Twitter feed). I’m dumping everything else, or vastly decreasing my dependence on them. These include Tumblr, deviantArt, Ustream, Flickr, and Google+. Some I’ll get rid of completely; others I’ll keep for only posting occasionally or to follow other artists.

Back to Blogging

I’ve let blogging take a backseat while I’ve been trying out this newfangled social network thing. It’s time to bring it back! Twitter is great for small snippets of info, but after so long it starts to drain you instead of help you. On the other hand, maintaining a blog is something that really helps me keep my creative momentum going. I create more, learn more, and teach better while I am blogging because it forces me to come up with meaningful content rather than shooting out random bits of info and links.

So prepare for the triumphant return of my blog! I will try to post more artwork, process, tutorials, videos, advice, and other random thoughts. Subscribe to stay up to date on all my latest posts.

Some Unfortunate Necessities

Schedules and strategies for other various projects are also going to go through an overhaul. My weekly webcomic, for example, will suffer temporarily. It is definitely not going away by any means, but I am going to try to be smarter about it. This means I will not put it back on its regular schedule until I have the next volume completed.

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I am sharing all these thoughts to give you an idea of what goes on in the mind of this illustrator. I am always making plans, mistakes, and even more plans. This job is a constant balance of artistry, business, promotion, creation, and timing. Even those of us who have been at it for a few years still struggle daily.

What strategies have you used to manage your web presence? What’s worked? What hasn’t? How is it evolving as the internet landscape changes?